YOUR PRIVACY MATTERS: This Privacy Policy explains how Bright Solutions LLC collects, uses, shares, and protects your personal information. By using our services, you consent to the practices described in this policy.
1. Information We Collect
1.1 Information You Provide Directly
We collect information that you voluntarily provide when you:
- Book a Consultation: Name, email, phone number, business information
- Use Our Services: Financial goals, credit profile details, funding needs
- Complete Forms: "Funding Fit Check" questionnaire responses
- Contact Us: Email correspondence, chat messages, phone conversations
- Create an Account: Username, password, profile information
- Make Payments: Billing address, payment method details (processed by third-party payment processors)
1.2 Information Collected Automatically
When you visit our website or use our services, we automatically collect:
- Device Information: IP address, browser type, operating system, device identifiers
- Usage Data: Pages visited, time spent, click patterns, referring URLs
- Location Data: General geographic location based on IP address
- Cookies and Tracking: See Section 6 for details
1.3 Information from Third Parties
We may receive information from:
- Marketing Platforms: GoHighLevel, email service providers, SMS platforms
- Analytics Services: Google Analytics, Facebook Pixel, other tracking tools
- Social Media: If you interact with us on social platforms
- Partner Organizations: Referral partners, affiliates
2. How We Use Your Information
We use your personal information for the following purposes:
2.1 Service Delivery
- Schedule and conduct consultations
- Provide funding strategy guidance and credit consulting
- Deliver personalized recommendations
- Process payments and manage billing
- Provide customer support
2.2 Communications
- Appointment Reminders: SMS, email, and phone call reminders
- Service Updates: Information about your consultation or service status
- Marketing Communications: Promotional offers, educational content, newsletters
- Transactional Messages: Receipts, confirmations, account updates
2.3 Marketing and Analytics
- Send targeted marketing messages via SMS, email, and phone
- Analyze website usage and improve our services
- Track conversion rates and marketing performance
- Conduct surveys and gather feedback
- Personalize your experience
2.4 Legal and Security
- Comply with legal obligations and regulations
- Prevent fraud and unauthorized access
- Protect our rights and property
- Enforce our Terms of Service
- Respond to legal requests and court orders
3. SMS and Phone Communication Policy
3.1 Your Consent (TCPA Compliance)
By providing your phone number, you expressly consent to receive:
- Text messages (SMS/MMS) including promotional messages
- Automated phone calls using autodialing systems
- Prerecorded voice messages
- Appointment reminders and service updates
3.2 Message Frequency
Message frequency varies based on your engagement level:
- Appointment Reminders: 1-2 messages per scheduled appointment
- Service Updates: As needed for your active services
- Marketing Messages: Up to 4 messages per month
3.3 SMS Terms
- Standard message and data rates may apply
- We may use automated dialing systems
- Consent is not required to purchase services
- Carriers are not liable for delayed or undelivered messages
3.4 Opt-Out Options
You can stop receiving messages at any time:
- SMS: Reply STOP, END, QUIT, or UNSUBSCRIBE to any text message
- Email: Click "Unsubscribe" at the bottom of any email
- Phone: Request removal during any call or contact us directly
- Direct Contact: Email [COMPANY EMAIL] or call [COMPANY PHONE]
Note: Opting out of marketing messages will not affect transactional messages related to services you've purchased.
3.5 Help and Support
For SMS help, text HELP to [SMS SHORT CODE] or contact:
- Email: [COMPANY EMAIL]
- Phone: [COMPANY PHONE]
4. How We Share Your Information
We do not sell your personal information. We may share your information with:
4.1 Service Providers
Third-party vendors who help us operate our business:
- GoHighLevel: CRM, SMS, email marketing, automation
- Payment Processors: Stripe, PayPal, or similar (they have their own privacy policies)
- Cloud Hosting: Amazon Web Services, Google Cloud, or similar
- Email Services: Mailchimp, SendGrid, or similar
- Analytics: Google Analytics, Facebook Pixel
- Customer Support: Help desk and chat platforms
4.2 Business Partners
- Referral partners (with your consent)
- Affiliate organizations
- Co-marketing partners
4.3 Legal Requirements
We may disclose your information when required by law:
- In response to subpoenas, court orders, or legal process
- To comply with government regulations
- To protect our rights, property, or safety
- To prevent fraud or illegal activity
- In connection with a merger, acquisition, or sale of assets
4.4 With Your Consent
We may share your information for other purposes with your explicit consent.
5. Data Retention
We retain your personal information:
- Active Clients: For the duration of our business relationship plus 7 years for legal/tax purposes
- Marketing Lists: Until you opt out or request deletion
- Website Visitors: Cookies and tracking data as described in Section 6
- Legal Requirements: As long as required by law
After retention periods expire, we securely delete or anonymize your data.
6. Cookies and Tracking Technologies
6.1 What We Use
Our website uses cookies and similar technologies:
| Type |
Purpose |
Duration |
| Essential Cookies |
Required for website functionality, security, and session management |
Session |
| Analytics Cookies |
Google Analytics, usage tracking, performance measurement |
Up to 2 years |
| Marketing Cookies |
Facebook Pixel, retargeting, ad campaign tracking |
Up to 1 year |
| Preference Cookies |
Remember your settings and preferences |
Up to 1 year |
6.2 Your Cookie Choices
You can control cookies through:
- Browser Settings: Most browsers allow you to block or delete cookies
- Opt-Out Tools: Google Analytics Opt-out, NAI Opt-out, DAA Opt-out
- Do Not Track: We respect browser DNT signals where technically feasible
Note: Disabling cookies may limit website functionality.
7. Your Privacy Rights
7.1 California Residents (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know: What personal information we collect, use, and share
- Access: Request a copy of your personal information
- Delete: Request deletion of your personal information
- Opt-Out: Opt out of the "sale" or "sharing" of personal information (we don't sell data)
- Correct: Request correction of inaccurate information
- Non-Discrimination: Exercise rights without discrimination
7.2 All Users
Regardless of location, you may:
- Access: Request information about data we hold about you
- Update: Correct or update your personal information
- Delete: Request deletion of your account and data (subject to legal retention requirements)
- Opt-Out: Unsubscribe from marketing communications
- Data Portability: Request your data in a portable format
7.3 How to Exercise Your Rights
To make a privacy request:
- Email: [COMPANY EMAIL] with "Privacy Request" in subject line
- Phone: [COMPANY PHONE]
- Mail: [COMPANY ADDRESS]
We will respond to verified requests within 45 days.
8. Data Security
We implement reasonable security measures to protect your information:
- Encryption: SSL/TLS encryption for data transmission
- Access Controls: Limited employee access on a need-to-know basis
- Secure Storage: Encrypted databases and secure servers
- Regular Audits: Security assessments and vulnerability testing
- Employee Training: Privacy and security awareness programs
However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
9. Third-Party Links and Services
Our website may contain links to third-party websites and services:
- We are not responsible for their privacy practices
- Each third party has its own privacy policy
- We encourage you to review their policies before providing information
- This Privacy Policy applies only to Bright Solutions LLC
10. Children's Privacy
Our services are not intended for individuals under 18 years of age:
- We do not knowingly collect information from children
- If we learn we have collected data from a child, we will delete it
- Parents or guardians should contact us if they believe we have collected their child's information
11. International Users
Our services are based in the United States:
- Your information will be transferred to and processed in the U.S.
- U.S. privacy laws may differ from your jurisdiction
- By using our services, you consent to this transfer
- We comply with applicable international data protection laws
12. GoHighLevel and CRM Data
We use GoHighLevel as our CRM and marketing automation platform:
- Data Stored: Contact information, communication history, booking details
- Processing: Email, SMS, phone automation, funnel tracking
- Location: GoHighLevel servers (see their privacy policy)
- Security: Subject to GoHighLevel's security measures
- Your Rights: You can request export or deletion of your CRM data
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time:
- Changes will be posted on this page with a new "Last Updated" date
- Material changes will be communicated via email or website notice
- Continued use of our services after changes constitutes acceptance
- We encourage you to review this policy periodically
14. Contact Us - Privacy Inquiries
15. California "Shine the Light" Law
California residents may request information about disclosure of personal information to third parties for direct marketing purposes. We do not share personal information with third parties for their direct marketing purposes without your consent.
16. Nevada Privacy Rights
Nevada residents have the right to opt out of the sale of personal information. We do not sell your personal information as defined by Nevada law. If you have questions, contact us at [COMPANY EMAIL].
YOUR CONSENT: By using our website, services, or providing your information, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and sharing of your information as described herein.